Art Director, Graphic Designer, Copywriter, package design, Commercial signage & Video Editing
Print Advertising
Spa brochure 2020 (click on title to see brochure)
Inserts for previous brochure as a solution to update old brochure, tabs along top
Brochure for colway supplements (click on title to see brochure)
Brochure for purtier placenta supplements (click on title to see brochure)
Website maintenance and updates (much of the website was originally programmed and designed in polish, which made updates and behind-the-scenes navigation... interesting.) quick updates were needed for the onset of covid restrictions that presented a unique problem to spas. Click Here to go to the blog page with articles that I wrote for their spa and products.
I Began as a freelance graphic design for monthly specials at the resort spa. I Quickly progressed into expanding marketing materials for memberships and new services for spa, as well as social media management of cross-platform campaigns with consistent design and copywriting.
rebranding and Multiple new brochures were designed specific to the spa, including original content written throughout, and original concepts/names for new products and services were created. Cross-platform, social media campaigns designed and scheduled to optimize demographic reach. Monthly google reports noted that our placement in search engines had increased over 500% WITHIN FIRST THREE MONTHS.
Using social media, I integrated THEIR website into an online store (CREATED WITHIN THEIR POS SYSTEM) and promoted across platforms via design and copywriting, including Writing articles published in local and national magazines. I Researched and wrote articles & scripts for WEBSITE BLOG, commercial video shoots, on-camera speaking, and editing for final products.
I MONITORED WORDPRESS WEBSITE WITH POOR HIERARCHY LEFT BY WEB PROGRAMMER. THIS WAS TRICKY, ESPECIALLY SINCE IT WAS IN POLISH! MAINTAINING WEBSITE AND NEW PAGE design, WHILE WRITING BLOGS THAT DIRECTED TRAFFIC BACK TO WEBSITE FROM SOCIAL MEDIA LINKS WAS A WEEKLY CHALLENGE. I Updated and upgraded all SEO and monthly cycle of specials and posts, AS WELL AS NEGOTIATED BETTER PRICING ON SERVER SPACE FOR NEXT FIVE YEARS.
Maintained PR communication both online and with resort management & marketing team. as part of the team, During times of employment issues at the spa, I worked at the actual spa helping the staff with customers and group bookings.
Over the course of 2020, as the spa was shut down due to COVID, worked with the owner to create all-new marketing media for the new supplement company. This included being educated in all new business and creating brochures for vitamins and writing copy for use ON ALL PLATFORMS AND CAMPAIGNS.
August 2018 - MARCH 2021, Texas, United States
